New Year's Resolutions: How Cambridge MC is Giving Back

Tim Passingham


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Content Warning: This article describes charities whose work involves sensitive issues such as incarceration, child loss, humanitarian crises, and antisemitism. 


January is often the time for resolutions. A new year, a new chapter, and a blank slate, it is a month for setting goals, making changes, and starting progress.


At Cambridge Management Consulting, we resolve to give back to society as much as we can, by donating up to 1% of our annual profits to charitable causes, setting aside 1% of our time and expertise each year to be utilised on a pro-bono basis, and partnering with transformative projects and programmes to make a lasting impact on others. Further to this, we hold 1% of our equity for a charitable pay-day in the event of a sale or other significant event.


2023 was a particularly productive year for our ongoing support of such schemes and organisations. Not only did we exceed our usual goal by giving just over 12% of our profits and over 200 days of pro-bono consulting time to support the inspirational work that they achieve, but we took on several interns from the University of Cambridge (from Pembroke College’s Leadership, Enterprise, and Adventure at Pembroke - LEAP - programme) in order to provide valuable work experience and boost their employability. Thus, as we enter 2024 with the resolution to continue and expand this work, we thought it worthwhile to spend a moment highlighting these lifechanging services and the incredible people that organise them.


British Exploring Society


Established in 1932, British Exploring Society (BES) are an equal-opportunities charity devoted to ensuring that all young people are ‘able to contribute confidently in the world’ by organising, fundraising, and leading expeditions across the globe. Combining their threefold values of adventure, knowledge, and personal development, BES work to establish the skills and support each young person will need to take part in an expedition, provide them with the appropriate training, knowledge, and ideas, and bring them on an adventure that promotes experience, diversity, and confidence.


In October of 2023, an enthusiastic team from Cambridge MC took part in one of several hikes in the Lake District to raise money for BES. Generously led by BES’ CEO, Honor Wilson-Fletcher MBE, and trustees, Soo Redshaw and David Wells, the groups involved in the hike achieved an impressive 40km per person, including over 30,000km of ascent across four different peaks. Altogether, the weekend raised over £30,000 for BES, which will contribute to all of their exciting expeditions in 2024, including Dangoor in Iceland and the Hartz Islands and Highlands in Scotland.


Storybook Dads


Storybook Dads was started by Sharon Berry in 2003, after observing how challenging it was for imprisoned parents to stay in contact with their children, and how crucial it was for them to continue to fulfil such aspects of a parental role.


To reconcile this absence, Storybook Dads arranges for prisoners to record themselves reading a children’s storybook onto a CD or DVD, which is then sent to their child, which they can listen to as many times as they like, allowing them to maintain an element of their relationship when doing so tangibly is made difficult. Furthermore, most of these recordings are edited by the prisoners themselves, who are trained by Storybook Dads to use software to remove mistakes and background noise, and add images, music, and sound effects to enhance the stories. Since 2002, more than 900 prisoners have trained to be editors, providing them with long-lasting skills, work experience, and a better chance of employment upon release.


Data from Storybook Dads has shown that 94% of prisoners said that engaging with the project has improved and enriched their relationship with their children, and 84% have said that it has helped to reduce the likelihood of them reoffending. In 2023, Cambridge MC’s in-house digital experts helped to maintain these statistics by developing IOS and Android apps for Storybook Dads, increasing the accessibility of their recordings.


Sands


Sands is a charity which has devoted the last 40 years striving to reduce the number of babies lost in infancy, and provide support to those bereaving the death of a baby either before, during, or shortly after their birth. Around 4,500 babies are tragically lost each year, but without scientists, doctors, midwives, or parents understanding why; Sands works in partnership with healthcare professionals to research and improve understanding of this loss and drive changes in maternity policy.

 

In 2023, we helped to further the important work completed by Sands by building a new website for one of their core programmes; this will go live later this year.

 

Télécoms Sans Frontières


Founded in 1998, Télécoms Sans Frontières (TSF) are the world’s first NGO focusing on emergency-response technologies. Operating during humanitarian crises, TSF not only build rapid-response communications centres for local and international responders, but provide those affected with ways to contact their loved ones and regain control of their lives. In the 26 years since its establishment, TSF have responded to over 140 crises in over 70 countries, providing communication to over 20 million people and nearly 1,000 NGOs.


Furthermore, TSF are also concerned with developing and disseminating innovative and cost-effective solutions to assist migrants, refugees, and displaced people, as well as other disadvantaged communities in different areas, including education, healthcare, women’s rights, and food security. In 2023, we donated a portion of our profits to furthering these efforts.


Community Security Trust


Established in 1994, Community Security Trust (CST) is a UK-based charity which protects Jews from antisemitism and related threats by promoting positive relations between British Jews and the rest of British society, and representing British Jews on relevant issues. Primarily, their aim is to support victims of antisemitism and increase the safety and security of Jewish life; they achieve this through the provision of security advice and training for Jewish communal organisations, schools, and synagogues. Altogether, CST’s security services cover over 650 communal buildings and around 1,000 communal events annually.


In October of 2023, we donated a portion of our profits to support the incredible work that CST achieve, and further the fight against prejudice in the UK.


LEAP


In the 2022-23 academic year, Pembroke College at the University of Cambridge launched their Leadership, Enterprise & Adventure at Pembroke (LEAP) Programme. LEAP aims to give back by supporting their students to develop their confidence, transferable skills, and career prospects through the provision of training, mentoring, and internship opportunities.


As a Fellow of Pembroke College, Chairman of Cambridge MC, Tim Passingham, was keen for the company to be involved in this exciting programme, and in September partnered with LEAP to take on an intern within our Marketing Department. Shania McNally, a third-year student studying Human, Social, and Political Sciences at Pembroke College, was given a months’ worth of marketing experience, including designing social media graphics, building webpages, and writing an insight article for our blog. Further to this, our sister-company, edenseven, for whom Tim is also Co-Founder and Non-Executive Director, employed another of Pembroke’s students through the LEAP scheme, Freya Arnott, to understand and support their data-driven sustainability projects. During her month’s internship, Freya assisted with researching and producing edenseven’s report on the FTSE250 companies’ lack of progress toward decarbonisation goals.


We look forward to working alongside the LEAP programme in 2024, and helping more interns to gain valuable real-world skills at Cambridge MC.


Heal


Heal is a charitable foundation dedicated to raising money in order to buy land and rewild it. With 41% of animal species in decline, 1 in 10 threatened with extinction, and 133 already declared extinct since the 1500s, the UK is particularly lacking in biodiversity. It is Heal’s mission to decelerate and ultimately rectify this by locating land that is degraded and working to rejuvenate it into a host for wild plants and roaming animals.


As a sustainability-driven and environmentally-conscious organisation, particularly since the establishment of our sister-company, edenseven, we have donated a portion of our profits to Heal in order to further their three-fold commitment to rewilding, climate, and wellbeing, particularly in the Naze peninsula in Essex.


A New Chapter


At Cambridge MC, we feel most positive and fulfilled by our work when it is driven by the opportunity to give back to and promote the work completed by generous and inspirational organisations. 2023 was a particularly productive year for this venture, allowing us to become acquainted with and understand these projects, and support them through both donations and our own in-house expertise, which we have used to develop platforms to further their reach, and provide valuable skills and guidance.


In 2024, our resolve is to continue this support, and further endorse the crucial and life-changing work achieved by such incredible foundations.

About Cambridge Management Consulting


Cambridge Management Consulting (Cambridge MC) is an international consulting firm that helps companies of all sizes have a better impact on the world. Founded in Cambridge, UK, initially to help the start-up community, Cambridge MC has grown to over 150 consultants working on projects in 20 countries.


Our capabilities focus on supporting the private and public sector with their people, process and digital technology challenges.


For more information visit www.cambridgemc.com or get in touch below.


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by Pete Nisbet 7 November 2024
edenseven Designs Energy Supply Strategy for H2 Green By conducting an energy sourcing review and engaging with suppliers H2 Green are a large-scale hydrogen storage business with a focus onsite close to towns and cities across the UK. H2 Green’s ambition is to build hydrogen hubs that deliver large amounts of hydrogen, providing security of supply for multiple users across whole regions. H2 Green engaged edenseven, one of the Cambridge Management Consulting group of companies, to build an electricity supply strategy to meet their growth aspirations and environmental requirements. Project Overview To provide a clear outline of the contracting structures within the UK electricity market which would support the green credentials of the business. Structures needed to range from REGO back supply contracts to more complex long-term renewables agreements. All contracting requirements needed to meet the ‘Renewables Transport Fuel Obligations’ and ‘Low Carbon Hydrogen Standard’. Investigate the commercial opportunities short short-term flexibility of assets and liaise with the supply commodity on product development. Support in consultations to government departments relating to the proposed price support mechanism. Skills & Knowledge An energy expert with a detailed knowledge of the UK energy market, with a specific understanding of the evolving policy landscape and how green hydrogen fits into the government’s forward plans. An insight into global commodity markets and the various contracting structures currently in place across the supply community. A clear understanding of how assets can be utilised in the short-term trading markets and the value of ‘optionality’. An individual who holds key relationships across the supply community to enable product development and the ability to influence existing standardised offerings. Outcome & Results Market Analysis : The delivery of a clear and concise view of all the contracting structures currently being provided with the UK electricity market; this included both physical and financial products. Engagement with Government Bodies : A well-considered submission to the relevant government bodies in response to a published consultation. This outlined the appropriate pricing and support structure needed to accelerate the Green Hydrogen Industry. Supplier and Investor Relationships : The creation of a strong link to key suppliers and investors within the energy market. Promoting the development of Green Hydrogen and the benefits it can bring to global decarbonisation.
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by Steve Tunnicliffe 15 October 2024
The Satellite Industry is in a Period of Momentous Transformation The satellite industry is going through a period of momentous transformation with the emergence of new entrants and new technologies in every segment of the value chain. For decades satellite communications have been dominated by a handful of GEO satellite manufacturers, satellite operators and ground segment manufacturers with almost a cottage-industry-like network of service providers and value-added manufacturers (BUCs, LNBs and antennas). This has been a linear and predictable business model with entirely proprietary technologies. We now see the emergence of new Non-Geostationary Orbit (NGSO), or multi orbit players in LEO, MEO and HEO building completely vertically integrated systems. This shift has significantly driven down capacity pricing: the price of satellite bandwidth for data services has dropped 77% over five years according to analysts Novaspace, formerly known as Euroconsult. Starlink, as the first to market, is making waves by disrupting market sectors historically monopolised by the established GEO players such as maritime, aero and enterprise connectivity. Two years ago, the industry would have dismissed Starlink's impact on maritime or aero connectivity segments. The sentiment was that Starlink has ‘no CIR’ (Committed Information Rate) and therefore would not be considered ‘reliable’ for mobile or critical communications. This notion has since been overturned and the naysayers have paid a price with a significant impact to revenues in maritime—the cruise industry in particular—with Starlink now making inroads into aviation and previously inviolable segments like defence. Starlink has also revolutionised satellite manufacturing, leveraging new technologies such as 3D printing to mass-produce satellites at a phenomenal rate, reducing costs to between $250,000 and $500,000 per satellite. The race is on, with Elon Musk’s Starlink trying to acquire as many subscribers as possible before the challengers like Amazon's Kuiper and Telesat's Lightspeed emerge. Forrester's Digital has predicted that SpaceX’s Starlink broadband-by-satellite system is likely to end 2025 with around 8 million customers (it ended 2024 with approximately 5 million), a remarkable growth rate when you consider that each of the leading GEO satellite operators typically have around 25,000 enterprise VSAT terminals activated. We also see the emergence of Small Sat and MicroGEO manufacturers disrupting traditional commercial models with innovations like satellite-as-a-service. This technology provides additional or targeted capacity for defence and government in hotspot areas. Twenty-five years ago, building and launching a satellite would have cost at least two billion USD. Now we see them being built and launched at a fraction of that cost (circa $60 million), reducing the price per gigabit equal to or below fibre. Starlink has also been fundamental to reducing launch costs. In 1981, launch costs were $147k per kilogram of payload. Starlink’s current generation of rockets have brought this down to $2300 and with the introduction of their new Starship rocket, Elon Musk is talking about a price as low as $100 per kilogram. This scale of reduction in launch costs is driving the democratisation of space by allowing new use cases for space to emerge. The satellite industry is also seeing unprecedented consolidation, coopetition and collaboration, creating a range of new offers to consumers, enterprise and governments. Significant transactions include: In April 2024, SES announced its intention to acquire rival Intelsat. If and when this completes, it will be a significant transaction In May 2023, Viasat completed its acquisition of Inmarsat In October 2023, Eutelsat and OneWeb completed their merger transaction In March 2024, prior to the SES announcement, Intelsat extended its partnership with competitor Eutelsat-OneWeb for LEO services.
by Duncan Clubb 6 September 2024
Artificial Intelligence (AI) is the hottest topic in technology for many reasons, good and bad, but it’s happening and it’s here to stay, so how do we build the infrastructure necessary to support it? To start with, we should recognise that there are many forms of AI. The one that has created the most buzz is generative AI, as seen in ChatGPT, Meta's LLaMA, Claude, Google’s Gemini, and others. Generative AI relies on LLMs (Large Language Models) which have to be trained using vast amounts of data. These LLMs sit in data centres around the world, interconnected by vast fibre networks. The data centre industry has not stopped talking about AI for at least 18 months, as it gears up for an ‘explosion’ in demand for new capacity. Some of the most respected voices in technology have predicted immense amounts of growth in data centre requirements, with predictions of triple the current capacity within 10 years being at the conservative end. 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Actually, although very little real research has been done on the impact of large-scale AI rollouts on existing networks, we might be in a better position. The fibre networks in the UK and many European countries have benefited from significant investment over the last few years, so coverage is a lot better than it used to be. That does not mean that fast and large fibre routes, which will be a necessity for most AI systems, are all there, but it will be easier to build out new capacity than it will be to find power. Still, what we really need is some serious research into the amount of data that will need to be moved about and how that maps with existing network infrastructure. All in all, we have more questions than answers. Some people in the infrastructure industry are sceptical that things will ever get to the scale that some are predicting, but most of us do expect it to happen – it’s just a matter of time, and the race has already begun. Cambridge Management Consulting Duncan Clubb is a Senior Partner at Cambridge Management Consulting, specialising in data centre and edge compute strategy. Duncan has extensive experience as an IT consultant and practitioner and has worked with many leading organisations in the financial, oil and gas, retail, and healthcare sectors. He is widely regarded as a leading expert and is a regular speaker at industry events. If you or your organisation require support preparing your Digital Infrastructure for the emerging AI-industry, you can read about our array of Data Centre services, and get in touch with Duncan Clubb, through our designated Telecoms, Media, and Technology service page.
by Rachi Weerasinghe 19 August 2024
The EU AI Act In March of this year, the European Union published their Artificial Intelligence Act, establishing a common regulatory and legal framework for AI across the EU. Two significant features of this act include the definition and prohibition of AI practices which pose an ‘unacceptable risk’; as well as the requirement for developers and ‘implementers’ to register high-risk AI models and maintain technical documentation of the model and training results. The AI Act is the first comprehensive AI legal framework in the world. It will help to shape the digital future of the EU and guarantee the safety and fundamental rights of people and businesses. Who does it Apply to? The Act applies to any marketing or use of AI within the EU, regardless of whether those providers or developers are established there or in another country. While this effectively makes the act global in scope, this will depend heavily on how effectively authorities can prosecute outside of the EU. A Risk-Based Approach The EU’s AI Act adopts a risk-based approach which categorises AI systems into different risk levels (Unacceptable, High, Limited, and Minimal Risk), and imposes corresponding regulatory requirements.
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by David Lewis 30 July 2024
Unpaid carers provide essential support yet face poverty and isolation. Learn about Carers Network’s work in London, trustee Nadia’s story, and how Cambridge MC supports this vital charity helping carers gain recognition, resources, and dignity.
by Pete Nisbet 23 July 2024
edenseven Helps ISS to Decarbonise their Operations By conducting a review of their market and target audience to align their organisation with their sustainability goals. ISS is a leading workplace experience and facility management (FM) company which provides placemaking solutions that contribute to better business performance and make working life easier, more productive, and more enjoyable. With a significant presence in the build environment, ISS has a clear focus on delivering sustainable services to their customer base, helping them to achieve their net zero ambitions. edenseven , one of the Cambridge Management Consulting group of companies, were commissioned to review ISS’ current sustainability market offering, and, through an engagement programme, make sure that it was aligned to the requirements of their customers’ long-term sustainability ambitions. Project Overview To review the current market relating to sustainability services within the sector and outline the different types of structures and products being offered. Assess the current product and service positioning of ISS and review how they are being presented and articulated to the internal delivery teams and customer base. Create a clear and concise value proposition which outlines ISS’ breadth of services, and which can be communicated to customers by a broad cross section of the ISS team. Through a customer engagement programme, test the value proposition with a set of key accounts and record areas where refinement would be needed to align it to their requirements. Present findings to the ISS UK board and provide clear feedback and next steps. Skills & Knowledge Data Analysis: A broad knowledge of both the FM and sustainability sectors, and an ability to articulate findings from market research and stakeholder/customer interactions in an effective manner. Report Generation: Create documentation and reports which deliver complex requests and findings in a concise and clear manner to senior stakeholders and customers. Stakeholder and Customer Engagement: Build a continuous feedback loop to senior stakeholders within ISS and across key customer accounts. edenseven captured and reviewed customer needs and service requirements to produce effective and timely decision making. Outcome & Results Market Awareness: A clear understanding of market trends and contractive characteristics relating to sustainability services in the FM sector. Organisational Clarity: An outline of current services and how they are delivered through the sales process. Value Proposition: A clear and relatable value proposition which captures all services in a format which can be delivered by a broad cross-section of the ISS workforce. Forward Planning: A board-level presentation and report outlining key findings and next steps to deliver existing and new services which are focussed on meeting key customer requirements.
A stately council building in England with a neon tint
by Craig Cheney 11 July 2024
It is no secret that Local Authorities throughout the UK have found themselves in a period of economic turmoil; struggling with a lack of funding and how to distribute it - or, often, deciding to withhold it. Since Northamptonshire County Council issued section 114 (the local council equivalent to declaring bankruptcy ) in 2018 – the first to be issued in nearly two decades – an average of two regional authorities have issued their own section 114 notice each year since. Three local authorities issued section 114 notices last year alone, including the largest in Europe, Birmingham City Council . Referring to this escalation, Jonathon Carr-West , Chief Executive of the Local Government Information Unit (LGIU), said: “This year’s State of Local Government Finance report reveals the desperate, ruinous financial situation councils find themselves in. “With over half of councils warning us they are at risk of bankruptcy within the next Parliament, it is no longer possible to blame individual governance issues.” What are the Causes? Funding The key driver is lack of central government funding. Council’s cannot borrow to run services and so rely on income and reserves in order to pay for day-to-day services. Central government funding cuts have seen councils lose nearly 50% of their government funding since 2010. This has been partially offset by council tax rises, but still means local authorities have lost nearly 20% of their funding in real terms since 2010, with those representing the most deprived areas reaching nearly 30% . Adult Social Care During this time spending on Adult Social Care (support provided to adults, including both older people and people of working age, with physical disabilities, learning disabilities, or physical or mental illnesses) has increased dramatically. An ageing population is driving increased demand while the cost of care home placements has increased by 35% . Child Social Care Spending on Children’s Social Care has increased significantly, particularly since COVID-19 with the number of children in secure units and children’s homes and the number with Education, Health and Care plans both increasing by over 30% between early 2020 and early 2023. The cost per placement has increased by almost 20% over that time period. Both Adult and Children Social Care costs have increased far above inflation over this time, coming on the back of a huge reduction in core spending power. Temporary Accommodation Finally, the cost of providing Temporary Accommodation has risen sharply over the past few years. An LGA report revealed that local councils were spending at least £1.74bn to provide temporary accommodation, with a severe shortage in social housing resulting in a portion of this going to private alternatives including hotels and B&Bs. These figures represented the current situation as of March 2023, when 104,000 households were living in temporary accommodation, an 89% increase over the past decade. Only 8 months later at the close of 2023, this had risen to 112,660 households in temporary accommodation—with the funding required to balance this increasing exponentially, pushed higher by a cost of living crisis and inflation. What are the Consequences? The most immediate and simple way look at this is that while bills have increased significantly for the average council tax-payer, services have been significantly scaled back. Cuts to park budgets, economic development, culture services, and the reduction in spending on Public Health, education, housing services, children's centres and everything else that local government is responsible for have left many cities, towns and villages looking neglected and often struggling with anti-social behaviour and boarded-up high streets. Behind the scenes, many of the essential back office functions have been stripped to the bone in order to protect frontline services: call centres are understaffed; planning services unable to cope with demand; not enough project managers, accountants or procurement staff to deliver on council ambitions or the transformation projects to reduce costs on essential services; not enough HR staff to support those on the frontline and not enough administrative staff to support the social workers, education & skills teams, the transport teams and the rest of local government trying to prop up essential local services. Local government is the government that touches all of us every day, even if we don’t always realise this. The new Labour government will need to focus on this issue for the benefit of every individual, community and region. How Cambridge MC can Help Local Councils If you are currently working in local government and are feeling the impacts of the economic crisis as outlined here, the Public Sector and Education team at Cambridge Management Consulting can work with you and your council to alleviate some of this pressure in both the short- and long-term. Our skilled procurement and contract management team can help you reduce costs; our programme and project management function offers fractional or interim leadership and full lifecycle support for challenging transformation projects; and our process and change management teams can help with process re-design and automation. We can also support your organisation with a range of cyber security issues you may be facing; potential or live, and our Digital and Innovation team can help solve your problems in new ways, using the latest technology to improve outcomes for your residents as well as reducing costs. Led by Craig Cheney, previous Deputy Mayor of Bristol City Council, our service combines an in-depth knowledge and awareness of the Public Sector, its operations, and challenges, with a business approach to help you identify and evaluate obstacles and opportunities for movement within your budget. Learn more about Craig and our Public Sector & Education service, and get in touch with our professionals at https://www.cambridgemc.com/public-sector-and-education , or use the form below.
Picture of African students in a classroom
by Elia Tsouros 8 July 2024
Since the 1960s, significant strides have been made to provide and increase access to quality education for children and young people in Africa. The educational environment has not remained stagnant, and the continent is all the better for it. However, this unfortunately does not paint the whole picture, and there is a poignant reality that lies just behind the statistics. In short, merely having access does not guarantee an improvement to the actual quality of this education; as rightly noted by Faturoti, “Although all African countries have legal provisions recognising the right to education, there is no corresponding law on access to the Internet.” Yet, Africa’s unique combination of challenges has left more than just gaps in knowledge: 2019 saw 17% of African children not attending primary school, and 53% of teenagers not attending upper secondary school . The harsh blow dealt by COVID-19 has only deepened the educational crisis globally. Yet, despite these challenges, there is a resilient spirit that refuses to be extinguished. The pandemic has underscored a powerful lesson: technology, when harnessed with the right connectivity, can be a transformative force, offering a ray of hope in the quest to overcome educational barriers. In this article, we will explore how we can take the barriers blocking this intelligent future and support the growth of a digitally connected classroom, ensuring that no one is left behind in the continent’s transformation. The ways in which learning is conducted has never been more important: to learn is to grow and the progress which begins in the classroom will soon be reflected across the continent. From Challenges to Change: Barriers to a Connected Classroom In the expansive landscape of Africa, a sobering reality appears –only 39.7% of the population is woven into the digital fabric, standing in stark contrast to the global average of 66.3% as reported by the International Telecommunication Union (ITU). This digital divide is not just a technological hurdle but a societal challenge, one that deepens when faced with the simultaneous necessity to invest not only in advanced technology but also in financial literacy. As we grapple with the intricacies of digital inclusion, the first bridge we must construct is one that spans connectivity disparities: the use of online educational platforms can ensure that students not only have access to educational material relevant to their studies, but also that this material is the latest available. Electrical reliability stands as a foundational must-have for the successful implementation of digital learning initiatives. Investment in expanding telecommunications infrastructure , such as laying fibre-optic cables and deploying wireless networks, is crucial to bridge the digital divide and ensure widespread connectivity. Furthermore, enhancements in power generation including the use of traditional and renewable energy sources and distribution systems are essential to guarantee uninterrupted access to online educational resources. Uninterrupted power supply ensures that students can access online lectures, assignments, and collaborative activities seamlessly, fostering a conducive learning environment. Put simply, enhanced learning makes for more engaged and enlightened students. Furthermore, technical support is indispensable for ensuring the effective implementation and maintenance of digital learning infrastructure. However, limited access to skilled technical personnel, inadequate training, and insufficient resources present significant challenges. Training and capacity-building programs must be enhanced to equip individuals with the necessary skills to support complex ICT infrastructure effectively. There are many projects already underway which promise to forge this change and training. Investing in training programs, certification courses, and apprenticeship initiatives promise to cultivate a skilled workforce capable of delivering and, importantly, sustaining these changes. Addressing these interconnected challenges requires a holistic approach, encompassing political commitment, infrastructure investment, educational reform, and skills development initiatives. Without sustained political commitment and investment, efforts to expand internet access and improve electricity reliability risk being compromised, perpetuating the digital divide. The strategy was endorsed by the Thirty–Sixth Ordinary Session of the African Union Executive Council held in February 2020 , who recognised this: only through collaborative efforts and sustained investment can Africa bridge the digital divide and unlock the transformative potential of digital learning for all its citizens. Looking Forward and Building Change Yet, by overcoming these challenges, the future is bright and worth investing in. We must recognise what is at the core: education is a basic right to all communities, globally. Results are already beginning to bear fruit: UNESCO’s forum on quality public digital learning reveal how bright the prospects could be. Van Manen et al. (2021) emphasise the remarkable impact of digital learning on advancing SDGs , highlighting how it enables countries to address key challenges such as poverty, inequality, and access to quality education without the need for extensive physical infrastructure investments. By leveraging digital technologies, governments can reach underserved populations, bridge educational divides, and empower individuals with the knowledge and skills needed to uplift themselves and their communities. The continent’s digital uptake has also been staggering and speaks to a unique adaptability and adoptability when faced with change. In a 2020 study conducted by GSMA, it was revealed that over 1.4 billion subscribers on the continent utilise their mobile phones as powerful tools for educational enrichment , underscoring the widespread recognition of digital learning's value in shaping the future of African youth. From accessing online courses and educational apps to engaging in virtual classrooms and interactive learning platforms, mobile devices have become indispensable companions on the journey towards academic achievement. This should not be ignored: beyond mere convenience, this shift represents a democratisation of learning, where access to knowledge is no longer limited by physical proximity or socioeconomic status. Instead, digital learning empowers individuals to take ownership of their educational journey, enabling them to learn anytime, anywhere, and at their own pace. Yet, the role of ICT initiatives in classrooms can go even further, providing a visionary tool for tackling existing education inequalities. Behind stark statistics lie the stories of over 129 million girls’ dreams , which are deferred by the harsh realities of poverty, gender-based violence, and early marriage. Each day, countless young minds are forced to miss out on the transformative power of education: girls miss up to 50 days of schooling each year due to the lack of sanitary wear according to Life Healthcare . ICT-equipped classrooms do not promise to solve these issues but bridge the gap: if remote learning becomes a possibility, so does change. Key stakeholders are also ready, able, and actively engaging with the modern education landscape to make the path to learning easier. We’ve seen initiatives take root here in the UK, with Mobile network operators (MNO’s) offering zero rated connectivity packages for education platforms such as BBC Bitesize . Yet, these changes can be seen across the globe and felt deeply: in Kenya, Nigeria and South Africa, initiatives have revealed whole new possibilities for access to information . With software providers also offering free subscription platforms with available content and data, it is clear that the future is brighter than ever. Amidst these challenges, digital learning platforms emerge as powerful allies, tearing down barriers and extending the hand of opportunity to every corner of the globe. Through the magic of digital tools, students are no longer confined by the limitations of geography or circumstance. Instead, they can connect with specialists and mentors from across the world, unlocking new realms of knowledge and inspiration. Conclusion Connected classrooms provide a bridge to change, change which is exciting and necessary. Access to a learning which is digitally engaged promises to enrich education opportunities and better the outcomes for future students. Yet, beyond mere access, digital literacy becomes a lifeline, empowering individuals to navigate the complexities of the modern world with confidence and resilience. In the midst of a rapidly evolving digital landscape, these skills serve as a passport to a future where no dream is too big and no obstacle too daunting. How We Can Help At Cambridge Management Consulting, we stand out from the crowd, particularly in the dynamic and intricate landscape of Africa. Our commitment goes beyond quick fixes; it's about crafting tangible and enduring impacts that resonate with the unique challenges and opportunities present in this diverse continent. Just as digital education offers a cost-effective avenue for countries to enhance their performance on Sustainable Development Goals (SDGs) without the need for expansive physical infrastructure, our consulting philosophy embraces innovative solutions that recognise and leverage Africa's unique dynamics. At the heart of our approach lies our handpicked team of experts, deeply passionate and intimately connected to the pulse of Africa. With a nuanced understanding of the challenges and opportunities this diverse continent presents, we strive to positively impact businesses in the most authentic and sensitive manner, echoing this article's recognition of the transformative potential of digital education in Africa.
Row of old analogue telephones
by Clive Quantrill 24 June 2024
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